A founder, writer, strategist and deeply curious person who muses about people, creativity, culture and the way we move through the world.
I'm the co-founder and CMO of Ouma, an award-winning strategic growth partner I built alongside my husband, Ross.
Over the past ten years, I've worked with brands across the globe, helping them create emotionally intelligent marketing and creative that actually means something to people.
But beyond the business side of things, I'm someone who's endlessly fascinated by human psychology, digital culture, creativity and the beautiful complexities of modern life.
A lot of my writing explores the psychological impact of living online, the overstimulation of digital marketing, and what it means to build a meaningful life in a world constantly demanding more from us.
This space is a little home for all of it… my articles, thoughts, features, reflections, poetry, favourite finds and the things currently inspiring me.
I wanted somewhere on the internet for all these treasures to live.
So… welcome