Press & Publications
As featured in
Selected articles, interviews and features across leading publications.
Featured on The DrumThe feed is full, and everyone in it sounds the same
AI hasn't replaced creativity; it's commoditized output. People have never been less moved by brand content — in a feed full of sameness, perspective is the one thing that can't be generated at scale.
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Featured on The DrumThe problem with much AI-powered advertising is its meaninglessness
Audiences aren't tired of advertising. They're tired of low-value, repetitive, over-personalized noise that constantly demands something from them — and AI is turning up the volume.
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Featured on The DrumDigital marketing fatigue is real. So, what happens beyond the screen?
We're scrolling more, feeling less, and quietly switching off. A look at what brands need to do when audiences have run out of attention to give.
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Featured on Entrepreneur UKThe Journey of an Unconventional Entrepreneur
"The only limitations are those you put on yourself." — Rachel Lyndon-Jones, co-owner and director at Ouma Ltd.
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Panel interview on the unconventional founder journey
Joining BBC Bitesize for a live panel discussion on entrepreneurship, building a business on your own terms, and the realities behind the founder story.
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