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Rachel Lyndon-Jones. A business founder and writer exploring marketing, psychology, culture and online radicalisation.

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Short Bio
Rachel Lyndon-Jones is co-founder of Ouma, an award-winning strategic growth partner. She writes about marketing psychology, digital culture, online radicalisation, modern misogyny and tech & AI.
Long Bio
Rachel Lyndon-Jones is a business founder with over a decade of experience working with brands across the globe. As co-founder and CMO of Ouma, an award-winning strategic growth partner, she has helped shape brand and marketing for companies navigating a rapidly changing digital culture.
Beyond her work in marketing and digital strategy, Rachel writes about the intersection of human psychology, digital culture, entrepreneurship, the cultural conditioning behind modern misogyny, online radicalisation and technology & AI. Her writing has appeared in The Drum and Entrepreneur UK, and explores topics including the overstimulation of modern marketing, the psychological impact of living online, and what it means to live meaningfully in a world that constantly demands more.
Topic Areas
Speaking Topics
- — Digital fatigue & modern attention culture
- — Marketing psychology & emotional branding
- — AI, technology & human behaviour
- — Women, leadership & entrepreneurship
- — Modern misogyny & online radicalisation
- — Brand distinctiveness & consumer trust
- — Creativity, culture & overstimulation
- — The emotional realities of ambition and burnout
- — Building Ouma — an unconventional founder story
Notable Features

The problem with much AI-powered advertising is its meaninglessness
Audiences aren't tired of advertising. They're tired of low-value, repetitive, over-personalized noise that constantly demands something from them — and AI is turning up the volume.
Read the article
Digital marketing fatigue is real. So, what happens beyond the screen?
We're scrolling more, feeling less, and quietly switching off. A look at what brands need to do when audiences have run out of attention to give.
Read the article
The Journey of an Unconventional Entrepreneur
"The only limitations are those you put on yourself." — Rachel Lyndon-Jones, co-owner and director at Ouma Ltd.
Read the article
Panel interview on the unconventional founder journey
Joining BBC Bitesize for a live panel discussion on entrepreneurship, building a business on your own terms, and the realities behind the founder story.
Pull Quotes
People aren't abandoning digital entirely; they're demanding balance.
We traded genuine presence for endless dopamine hits that have us in a chokehold.
We've lost touch with reality by living inside virtual ones.
AI hasn't replaced creativity. It has commoditised output.
The real fatigue isn't with advertising. It's with meaninglessness.
Audiences aren't tired of advertising. They're tired of low-value, repetitive noise.
Being seen isn't the same as being remembered.
Headshots
High-res versions are available on request — email Rachel.
Contact
Open to editorial enquiries, speaking opportunities, podcast appearances and collaborations.
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