Press · Media Kit

For journalists
and editors

Rachel Lyndon-Jones. A business founder and writer exploring marketing, psychology, culture and online radicalisation.

Rachel Lyndon-Jones — press portrait

hello!

Short Bio

Rachel Lyndon-Jones is co-founder of Ouma, an award-winning strategic growth agency. She writes about marketing psychology, digital culture, online radicalisation, modern misogyny, tech and AI.

Long Bio

Rachel Lyndon-Jones is a business founder with over a decade of experience working with brands across the globe. As co-founder and CMO of Ouma, an award-winning strategic growth agency, she has helped shape brand and marketing for companies navigating the ever-changing digital culture.

Beyond her work in marketing and digital strategy, Rachel writes about the intersection of human psychology, digital culture, entrepreneurship, the cultural conditioning behind modern misogyny, online radicalisation, technology and AI. Her writing has appeared in The Drum and Entrepreneur UK, and explores topics including the overstimulation of modern marketing, the psychological impact of living online, and what it means to live meaningfully in a world that constantly demands more.

Topic Areas

Marketing PsychologyDigital FatigueBrand StrategyCulture & BehaviourTechnology & AIOnline RadicalisationModern MisogynyDigital Cultural ConditioningWomen in LeadershipRedefining SuccessLiving More Intentionally

Speaking Topics

  • — Digital fatigue & modern attention culture
  • — Marketing psychology & emotional branding
  • — AI, technology & human behaviour
  • — Women, leadership & entrepreneurship
  • — Modern misogyny & online radicalisation
  • — Brand distinctiveness & consumer trust
  • — Creativity, culture & overstimulation
  • — The emotional realities of ambition and burnout
  • — Building Ouma — an unconventional founder story

Notable Features

The Drum — We killed boredom. And with it, we lost something else
The Drum logoFeatured on The Drum
The Drum20 Aug 2026

We killed boredom. And with it, we lost something else

When did you last sit with nothing? We designed every app to eliminate boredom — but in doing so, we may have lost the very space where creativity and clarity are born.

Read the article
The Drum — The feed is full, and everyone in it sounds the same
The Drum logoFeatured on The Drum
The Drum3 Jun 2026

The feed is full, and everyone in it sounds the same

AI hasn't replaced creativity; it's commoditized output. People have never been less moved by brand content — in a feed full of sameness, perspective is the one thing that can't be generated at scale.

Read the article
The Drum — The problem with much AI-powered advertising is its meaninglessness
The Drum logoFeatured on The Drum
The Drum21 Apr 2026

The problem with much AI-powered advertising is its meaninglessness

Audiences aren't tired of advertising. They're tired of low-value, repetitive, over-personalized noise that constantly demands something from them — and AI is turning up the volume.

Read the article
The Drum — Digital marketing fatigue is real. So, what happens beyond the screen?
The Drum logoFeatured on The Drum
The Drum19 Mar 2026

Digital marketing fatigue is real. So, what happens beyond the screen?

We're scrolling more, feeling less, and quietly switching off. A look at what brands need to do when audiences have run out of attention to give.

Read the article
Entrepreneur UK — The Journey of an Unconventional Entrepreneur
Entrepreneur UK logoFeatured on Entrepreneur UK
Entrepreneur UK18 Mar 2025

The Journey of an Unconventional Entrepreneur

"The only limitations are those you put on yourself." — Rachel Lyndon-Jones, co-owner and director at Ouma Ltd.

Read the article
BBC Bitesize — Panel interview on the unconventional founder journey
Featured on BBC Bitesize
BBC Bitesize2024

Panel interview on the unconventional founder journey

Joining BBC Bitesize for a live panel discussion on entrepreneurship, building a business on your own terms, and the realities behind the founder story.

Pull Quotes

People aren't abandoning digital entirely; they're demanding balance.
— Rachel Lyndon-Jones
We traded genuine presence for endless dopamine hits that have us in a chokehold.
— Rachel Lyndon-Jones
AI hasn't replaced creativity. It has commoditised output.
— Rachel Lyndon-Jones
The real fatigue isn't with advertising. It's with meaninglessness.
— Rachel Lyndon-Jones
Audiences aren't tired of advertising. They're tired of low-value, repetitive noise.
— Rachel Lyndon-Jones
Being seen isn't the same as being remembered.
— Rachel Lyndon-Jones

Headshots

High-res versions are available on request — email Rachel.

Contact

Open to editorial enquiries, speaking opportunities, podcast appearances and collaborations.

hello@rachellyndonjones.co.uk

As featured in

The Drum
Entrepreneur UK
BBC Bitesize
Great British Entrepreneur Awards
Swansea Bay Business Awards
Wales Online
Swansea Life
News From Wales
South Wales Argus
Business News Wales
The Drum
Entrepreneur UK
BBC Bitesize
Great British Entrepreneur Awards
Swansea Bay Business Awards
Wales Online
Swansea Life
News From Wales
South Wales Argus
Business News Wales